Please find frequently asked questions about about the ConvoCast platform below:
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Our platform has been specifically designed for the strategic goals of media companies to more effectively engage their audiences. Using the framework of your existing site, ConvoCast allows you to view listener posts live, and intuitively connects them to their respective episodes. We have added instruments that go beyond typical message boards including customizable polling, user behavior data, and an easy-to-use site management tool. The integration of our platform allows your audience opinion gauge continuous relevance and accuracy.
None! ConvoCast is made to integrate into your existing web properties. It's a simple widget, plug-and play. Just add a simple line of code on your webpage and provide a local phone number and you are up and running. We handle everything else on our servers and telephony equipment.
We respect listeners' rights to privacy so information will only be used if the user opts-in to a specific offer or promotion.
While we are not offering exclusives, we are open to negotiating terms to make our product appealing for you.
If you don't do it now, your competitors just might! Millions of people are signing up for online communities every month. Your radio station is uniquely positioned to benefit from this opportunity. Your listeners are already a local community with common interests defined by your music, your news or sports, your personalities, and your content. By creating additional touch points with your audience, you build a better relationship with each listener. And a more powerful connection means more value to your advertisers, not to mention a lot of new revenue for you!
We'll provide you with a playbook and the support materials that will help you to be successful. These materials will help you create integrated content, contests, and promotions for your on-air personalities. They will also assist you in developing promotions on the ground and online that create value for your advertisers and more compelling content for your audience. Some are value-adds that you can leverage to increase broadcast revenues. Others create new revenues that your station gets to keep - 100%!
Only as much time as you choose. The production staff can use ConvoCast to create deeper relationships with listeners, to understand their reactions to content, to create new content, and to ensure that your programming is relevant.
They take the audience's "pulse" in real-time and use the data to ensure the quality and relevancy of your content. They can take audience comments and create discussion opportunities for the on-air talent, or develop new angles, ideas, and content that tie to the conversation going on between the station and the audience and within the audience members' own communities. They can also import audio from audience online conversation for use on air, or coordinate call-ins from the most compelling audience participants, so they are no longer at the mercy of the call-in queue.
Registration is simple. We can integrate with your existing online registration and your audience will not know that they are using ConvoCast. The ConvoCast application will be your own branded portal and the audience will join the conversation directly on your website.
No, although we provide self-moderation tools for your audience to flag abuse for automated take down of offensive content, we do not moderate your community. We provide show producers simple and effective tools to take down comments and block specific users. We are also developing technology that can automatically block most offensive language in both voice-to-text and audio.
Stations and networks can demonstrate much bigger, more loyal audiences to their advertisers. In addition, online ads can be much more clearly targeted to listeners based on context and individual demographics, creating new advertising opportunities. Audio ads and click to call are also available as part of our telephony application.
ConvoCast taps into the huge and rapidly growing numbers of people using social networks to communicate. By providing audiences with the power to engage and interact with the station and each other, radio networks and stations are able to attract new audiences and keep established ones. The sheer size and loyalty of these listeners provide advertisers with much greater numbers of prospects and customers. In addition, our ability to determine detailed data based on subjects being discussed and individual demographics and preferences leads to new and more highly targeted advertising opportunities. Your advertisers can now get in on the conversation with their customers!
ConvoCast will help stations and networks engage and hold on to valuable new and established audiences. Ad reps can use this information, as well as detailed demographic data provided by ConvoCast, to convince advertisers of the benefits to spending their advertising dollars with the station or network. We're creating all new touch points with your audience that will benefit your advertising clients.
Currently, during our early sales and marketing of the application, there is no upfront or direct cost for our charter customers. We will absorb all the costs of setting up and managing the application on your site. We will work with you to create a workable and profitable split of the new revenues we generate.